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At Synchromind we are proposing a few new business paradigms and we support recent developments in the world of IT. We want to clarify the terms first for ourselves, and secondly for you, the visitor.

Conscious Business

A company that has a team of conscious beings that are creating conscious products and processes.

  • It aims to create holistic value for people, employees, the country or region in which they are based, and the planet, and profit is a by-product of these actions. 

  • Conscious business is about conscious actions, thoughts, presence, and responsibility because what we put out has consequences, some of them long-term. 

Conscious Product

Is an item created by conscious human beings with a clear intention. It helps people connect and stay connected to their hearts, intellect, body, purpose, community.


Identity and access management is a framework of business processes, policies and technologies that facilitates the management of electronic or digital identities. 

IAM systems can be deployed on premises, provided by a third-party vendor through a cloud-based subscription model or deployed in a hybrid model. 


A Manifesto is a public declaration of principles, beliefs and intentions.

At Synchromind we have a manifesto for each product.


Personally Identifiable Information (PII) is any piece of information that can be used to identify an individual directly or indirectly.

In the context of GDPR, PII is often referred to as personal data, which is any piece of information that relates to an identifiable person

RACI matrix

A RACI matrix, also known as a Responsibility Assignment Matrix, is a tool used mostly in IT companies to clarify and define roles and responsibilities in cross-functional or departmental projects and processes.


The acronym RACI stands for Responsible, Accountable, Consulted, and Informed

Anything missing?

Please let us know if you saw a term on our website that is not clear and you would like us clarify it. Thanks in advance!

Conscious Living/Being

Is a lifestyle filled with connection to the self, the community, the universe while being present in the moment without ego. This is something to attain, but as humans we can achieve this most of the times but never fully. The definition takes that margin of error in consideration.

Deck of Cards

It is the most common pack of playing cards used today and is used in a variety of games, including poker, blackjack, and bridge. 

The deck comprises 13 ranks in each of the four suits: clubs (♣), diamonds (♦), hearts (♥), and spades (♠) 

Please check our blog for various ways of using a deck of cards in different cultures.

Information Security

A holistic discipline responsible of preserving confidentiality, integrity and availability of information. It is a broader subject and includes cybersecurity as a part of the ISMS.

It works to protect data stored on physical devices, and data being sent (data in transit) between systems. Encryption techniques, access controls, and incident response plans are used to keep information secure.

Mental Health

Mental health refers to a person's cognitive, behavioral, and emotional well-being, and it affects how they think, feel, and act. It includes our emotional, psychological, and social well-being, and it is important at every stage of life, from childhood, teens and into adulthood. Mental health enables people to cope with the stresses of life, realize their abilities, learn well and work well, and contribute to their community.

Privacy by Design

Privacy by design is a framework that seeks to integrate privacy into products, services, and system designs by default.


It is a proactive approach to privacy that aims to prevent privacy violations before they occur, rather than reacting to them after the fact


Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is considered to be part of cloud computing, along with several other as-a-service business models.. SaaS apps are typically accessed by users of a web browser (a thin client).

Conscious Marketing

Is about building a company, products, and services with deep purpose for the customer while engaging with and taking care of, all stakeholders in your ecosystem. It's about building something so good that it is being used for the right reasons. So the belief is that the product will reach the right people at the right time.


The General Data Protection Regulation (GDPR) is a data protection and privacy law in the EU and the European Economic Area (EEA) 
It was designed to harmonize data privacy laws across all EU member countries and provide greater protection and rights to individuals. See our FAQ for more details


The Information Technology Infrastructure Library (v4) describes an operating model for the delivery of tech-enabled products and services, and it reflects recent trends in software development and IT operations, including advice on how to apply philosophies such as Agile, DevOps, and Lean in the domain of service management.


Online solution that offers the capability to deploy onto the cloud infrastructure customer-created or -acquired applications that are created using programming languages and tools supported by the provider.

Holistic approach

It is  the ultimate self-improvement combo platter! It's about taking care of your emotional, physical, mental, spiritual, interpersonal, and financial well-being all at once. It's like saying, "Hey life, we've got all bases covered!" So, while you're getting your mental gym workout in the GDPR direction, remember to flex those financial muscles too – it's all part of the cosmic wellness dance! 

Security by Design

Security by design is an approach to software and hardware development that seeks to make systems as free of vulnerabilities and impervious to attack as possible. It does this through measures such as continuous testing, authentication safeguards, and adherence to best programming practices.

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